Taiwan "style" Oolongs (0) – why they caught my attention

Taiwan “style” Oolong, with the stress on “style”, meaning these teas are not from Taiwan, but use the same cultivars and techniques as for Taiwan Oolong.

I have been interested in these Taiwan “style” oolongs for a few years, due to a series of facts that I’ve observed:

1. Taiwan style oolong is raised extensively in Asia – including Zhejiang, Fujian, Sichuan, Yunnan, and more provinces in China, also including Vietnam, Thailand, Myanmar, and probably more Asian countries. And now the oolong raised in New Zealand is a rising star!

2. Taiwan oolong is often more expensive in mainland China than in US – considering the transportation distances, this is quite odd. When I go back to China visiting family and friends, I often gift them with Taiwan oolong. The tea was purchased from Taiwan, shipped to US, and then carried by me to Beijing. Probably in future, Zealong will also travel across oceans like this. My friends in northern China often resent about how hard it is to get good, authentic Taiwan oolong, not because there is none in the market, but because the market is flooded with a lot more fakes. When they get some good, authentic ones, often the prices are shockingly high.

3. There is a lot of Taiwan style oolong produced in China. Oddly, this doesn’t help bring down Taiwan oolong price in China, but cause authentic Taiwan oolong to be more expensive, as there is much less authentic than inauthentic. Quite a few of my Chinese friends say, you can’t get authentic Taiwan oolong for a price lower than $$$ – but this doesn’t make much sense to me, because buying a tea for a price three times higher than its price in Taiwan local market doesn’t make it more likely an authentic Taiwan oolong. Some fake oolong products are packaged beautifully and have rather high prices, because there are people buying them.

4. In Fujian, including Anxi, home of Tie Guan Yin, there are quite a few plantations managed by Taiwan tea professionals. The cultivars, core staff and equipment are all from Taiwan. I heard such kind of plantations exist in Vietnam and Thailand too, and imagine they can produce very high quality tea. However it’s hard to get their quality confirmed, as rarely one can find products plainly labeled as Taiwan style oolong made in Vietnam or Fujian. But with time being, I did find a few Taiwan style oolongs made in Sichuan and Yunnan and honestly labeled so.

5.  So far in China, many people are crazy about Taiwan oolong, but probably more people buy fake products than authentic ones. In spite of all the efforts of some producers in making high quality Taiwan style oolong, no such product has yet become very popular in the market. Ironically, low quality Taiwan style oolong with fake labels often sells better than high quality Taiwan style oolong with honest labels.

6. Supposedly there is some high quality Taiwan style oolong produced in Fujian. But so far I haven’t seen one that catches my attention. A friend of mine, a Tie Guan Yin seller, once tried to source some “famous” (or “infamous”) high quality Fujian “Taiwan style oolong” for his store. He failed to do so, because, as he told me, he couldn’t afford buying Fujian produced Taiwan style oolong for almost the same price as authentic Taiwan oolong. According to him, the tea was almost as good as, and as expensive as, authentic Taiwan oolong. The price was not entirely based on production costs, but rather because the producer could easily sell it to other vendors as “authentic Taiwan oolong”. My friend figured he wouldn’t be able to sell it for a high price as Fujian oolong, since consumers wouldn’t like to pay such a price for a Taiwan style oolong that’s not made in Taiwan. He wouldn’t want to label it as authentic Taiwan oolong either, because no matter how good it is, such kind of labeling is deceiving behavior.

7. There are a lot of fake Taiwan oolong in Taiwan market too. A Taiwan tea farmer I know once told me how disappointed he was to learn that a wholesaler he had known for a long time started to shift most business to “imported” oolong. I don’t know how common this phenomenon is. But there is a tea I bought directly from a Taiwan wholesaler that I highly suspect is “imported”.

8. So far I haven’t learned of any reasonable way to distinguish an authentic Taiwan oolong from Taiwan style oolong made in other places. In reality, there are many ways to detect the physical appearance, processing style and flavors of the tea that are “typical of authentic Taiwan oolong” or “typical of fake products”. But all these criteria evaluate the quality, but not source of the tea. Surely there is a much higher proportion of top quality tea among authentic Taiwan oolong, and Taiwan style oolong is more likely to be of lower quality, because Taiwan has the best natural and technical conditions for its oolong. But there is also low quality authentic Taiwan oolong and high quality Taiwan style oolong, and there are products of equally high quality and from very different sources. If a tea is from a Taiwan oolong cultivar, the plantation is managed by experienced Taiwan tea professionals, and the leaves are harvested and processed by skillful Taiwan tea workers (such tea is not rare out of Taiwan), then how can one tell if it’s from Taiwan or elsewhere? I can’t think of a way to tell. In recent years there are authentic Ali Shan Oolong with DNA certification. But as I’ve spent more than few years studying biology, I’ve found this DNA certification thing doesn’t make biological sense. It sounds more like a mental comfort for people who see DNA as mysterious and ensuring. In another aspect, this DNA certification thing also reflects how much fake products have interfered with the market of authentic products, so much that people have to try every way possible to certify the authentic ones.

9. Considering all the energy and brain work it costs to make fake labeling, to market a fake tea as authentic and to produce the tea to begin with, I wonder why such energy and intelligence can’t be used on making some tea of solid quality. Can’t people make good money at all with honest labeling and price consistent to quality? I guess I am not the only one wondering so. On the other hand, I also wonder why fake tea sometimes sells better than honestly labeled Taiwan style oolong of higher quality. Is it because the label is even more important than the quality in eyes of many buyers?

10. I have been thinking of above issues for a long time but hadn’t tried to sort out my thoughts. This writing is largely inspired by Zealong, the New Zealand Taiwan style oolong. I obtained the three products of Zealong last year but had been flooded by a lot of other tea samples since then and didn’t get time to try these Zealongs. Then the recent interesting reviews and discussions on Zealong by Mattcha and Sir William reminded me of this tea and inspired me on thinking and writing a little more about Taiwan style oolong.

A tea professional I highly respect once said, There is no best tea. But authenticity is the basic and ultimate standard for tea. I appreciate the effort of some tea professionals in making high quality Taiwan style oolong and labeling it as what it truly is. I believe most of them have genuine interest in making tea, not just making money. So far, no such product has achieved huge market success yet, and the market sometimes even encourages fake labeling. But I guess people involved in fake labeling have limited professional future in tea making, and people who are truly interested in making good tea always have a chance to succeed in the market. Currently Zealong seems to have a bright future. I am curious to see if some other Taiwan style oolong will catch up with it.

So this is basically why Taiwan “style” oolong has caught my attention. I will go over a series of such products and here is the plan:

1a. Zealong Aroma – I’ve got to put it in the front because it’s probably my favorite Taiwan style oolong so far.

1b. Zealong Dark & Zealong Pure.

2. Yunnan Ji Bian oolong – Qing Xin (Green Heart) Oolong cultivar from Taiwan, 2300m plantation, certified organic, I have to try it no matter what!

3. Sichuan High Mountain Oolong

I will add more if I think of more :-D

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5 Responses to Taiwan "style" Oolongs (0) – why they caught my attention

  1. Avatar of yaya yaya says:

    Ginko,
    being in New Zealand, having closely followed Zealong’s press-releases and been in contact with someone from the company, I have a few thoughts to add to your post. I first heard about Zealong tea through their press releases about 1.5 or 2 years ago. I have a tea shop in New Zealand, so naturally, that got me interested.
    There is not usually tea grown in New Zealand, although there have been experiments in the past, mainly for green tea. So, Zealong’s venture sounded interesting. I got in contact with the company, requesting a few samples of their teas to judge their quality and maybe offer it to my customers. After many back and forth emails, they suggested that I buy some tea to judge its quality. Sorry guys, but to me, that’s not the right gesture. But it did fit with the overall impression I gathered from everything I read (from their press releases). The price point was definitely NOT aimed at selling tea in New Zealand, there’s just not enough crazily rich people here that are interested in drinking tea. A tea that sells for around NZ$100 per 100g isn’t going to be a top seller for anyone here.
    But I don’t think the local market was ever the goal. Reading between the lines of the press releases, the rich upper middle class in China is much more lucrative and accounting for the Chinese desire for “Western” goods and New Zealand’s “clean and green” image, it is a promising route. Some of my customers told me about trying this tea and liking it, but everyone mentioned that it was far too expensive for them to drink on a regular basis and most of them had received it as presents. For the same wholesale price as Zealong, I can buy some of the best Tie Guan Yin in the market today. This tea is produced in minute quantities. But I guess it doesn’t have the New Zealand novelty effect.
    Time will tell whether Zealong will make it and I wish them the best of luck. But it will definitely not be a tea that’s drunk widely in its producing country if the pricing strategy stays the same.

  2. Avatar of gingkoseto gingkoseto says:

    Hi Yaya, thank you for your input! Yeah it’s quite a disappointment that they can’t provide retailer samples! With so many other options around, it’s hard to get a retailer making purchase decision when there isn’t even a sample.

    Also it’s an interesting thought what’s the target market of Zealong. Based on my understanding of Chinese market, I guess it will be easier for Zealong to occupy American market than Chinese market. I also noticed the price difference between Zealong official website and Chicago Tea Garden (where I got my Zealong). Being in the States, I am really happy that Chicago Tea Garden can provide us with Zealong at a price better than in New Zealand. But then, for people in New Zealand, it can be quite frustrating that it’s sold even for a higher price domestically. I splurge on tea from time to time. But if there weren’t the current offering price in the States, as much as I am keen to try novel teas, I don’t know if I can made a purchase decision at its current price level in New Zealand. I guess the price also reflects that the producer expect larger market in America, and they give price break when exporting in relatively large amount.

  3. I’m glad you brought this to the forefront, Ginkgo. I’ve been running into a characterization issue with some Bao Hao Oolongs. Some say they’re from Taiwan, others say they’re from Fujian province, China…and more still are Taiwanese *style* Bai Haos from China. It gets pretty hairy from there.

  4. Avatar of yaya yaya says:

    Ginko,
    thanks for the source of your Zealong tea. It’s absolutely insane, the price in the US is nearly HALF of what it is here locally. Last year, when I wanted samples, the price for 100g was around US$100! The wholesale discount that was offered to me was 20%. There is NO market for this price level of tea here. Funny, I could buy the tea in bulk from Chicago Tea Garden and sell it here at profit cheaper than Zealong itself. I wonder if they’d like that…
    I finally understand why people blog about these teas, knowing now that the tea is priced the way it is at CTG. Imagine the tea priced at US$100 per 4 oz.! No mere mortal would go anywhere near it.
    Well, in the meantime, we’re getting ripped off in New Zealand again. Never mind that our income is way lower than in the US…

  5. Pingback: Taiwan "style" oolong (1) – Zealong Aromatic | Life in Teacup

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